First of all, I’d like to apologize for my recent rant about T-mobile and their latest marketing effort. Not because I ranted (Lexiphania is still meant as my no-walls-no-restrictions writing platform) but because I used industry lingo, which must have made it mostly incomprehensible. So here’s a link which should go some way towards clarifying [...]

Long announced if not long awaited: here is my take on Saatchi and Saatchi’s now-not-so-recent T-mobile campaign.
So, yeah… the mobile operator’s slogan Life is for sharing, was brought to life  – rather literally – in a flashmob style dance at London Liverpool Street station on January 15th 2009. So far so good: fantastic choreography, fantastic [...]